Founded in 2001, Zumba is the largest branded fitness company in the world – reporting more than 15 million participants, in 200,000 locations, across 186 countries. Known as “exercise in disguise”, Zumba blends contagious world rhythms with easy-to-follow choreography, for an effective, total-body workout that feels more like a party than exercise. In addition to its original Zumba program, the company offers 10 Zumba specialty classes- from aquatic-based to those specifically designed for active older adults and children.
In 2016, Zumba launched its first non-dance, HIIT-based workout called STRONG by Zumba, based on Synced Music Motivation. The Zumba lifestyle is rounded out by the company’s many consumer product offerings, including DVDs, digital workouts, video games and original music, activewear and footwear, nutrition drink line “Zumba Shake Shake Shake” and interactive Fitness-Concert events.
For more information about Zumba’s programs and products, or to find a live class, visit zumba.com.
Developer: Zumba Fitness, LLC